Absolut turned to Relatable to get the word out about their launch event for Absolut Lime taking place at Coachella 2017. Using our new geo-targeting capabilities, we identified more than 3,000+ potential influencers for this campaign. Making a local event global With 2.4M reach that received nearly 70k interactions, Absolut turned this exclusive event into a global happening that perfectly connected with their target audience — all while the festival was happening. By recruiting influencers who were already planning on attending Coachella, rather than spending half the their budget on the costs required to send people to a multi- day festival, Absolut was able stretch its budget to recruit a total of 19 creators for the activation. More Influencers, Less Plane Tickets 2.4M Soci

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