White Paper
Gen Z at the Table: A Special Edition of The Next Generation of Giving
"Gen Z at the Table" explores Gen Z’s charitable behaviors, revealing their strong commitment to causes through volunteering, advocacy, and donations. Trust, impact transparency, and social justice drive their support. While nonprofits struggle to engage Gen Z financially, workplace giving, digital engagement, and authentic storytelling create opportunities. Gen Z values both stories and data, prefers spontaneous giving, and expects genuine connections over transactional relationships.