Premium Product for a Pro Audience Using Relatable’s audience-insight reports to profile the followers of each of the 165 creators recruited of the campaign, we knew before we started that at least 75% of the 9.7M total consumers reached worked in professions that relied on Adobe software, including architects, photographers, designers, artists, web developers and graphic designers The Right Message = Website Traffic As a result of this campaign, Adobe was able to track a 200% increase in traffic the Creative Cloud site. When looking to reach a massive scale of creative professionals to promote the new features of their Creative Cloud software, Adobe turned to Relatable to ensure that the audiences we were reaching reflected the profile of their typical consumer. 75% Audience

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