The white paper on Gen Z and social commerce highlights that Gen Z, as digital natives, seamlessly integrates shopping with social media, favoring platforms like TikTok and Instagram. This generation values authenticity, fast and easy in-app purchases, and influencer recommendations, driving $7 million daily in TikTok Shop sales. Key purchase motivators include personalized, interactive experiences and ethical brands. Effective strategies for reaching Gen Z include leveraging user-generated content, simplifying checkout, and adopting omnichannel approaches. Social commerce is expected to grow significantly, projected to reach $6.2 trillion by 2030

Join for free to read