Re-engagement program re-activates over 8,000 contacts and increases clicks by 40%
Re-engagement program re-activates over 8,000 contacts and increases clicks by 40%
2 PagesObjectives • Re-engage with subscribers who receive the Technical and Professional Community emails but do not open them • Filter out unengaged contacts • Improve overall email performance The Challenge Putting in place a re-engagement plan was a complex task as the IET manage over 100 local networks and 20 technical and professional networks, all over the world. They decided to start with a few selected technical communities, and to test an
