Prospect convert email contacts to paid subscribers with automated subscription path
Prospect convert email contacts to paid subscribers with automated subscription path
2 PagesObjectives • To convert members of the free newsletter service to paying subscribers The Challenge The marketing team have data to show that the first 30 days after someone joins the newsletter is the critical period in which they are most likely to upgrade to a paid subscription. Despite having a small marketing team, Prospect wanted to build and nurture their database with email automation, testing and optimization at the heart of its gro
