Case Study IET re-activates over 8,000 contacts with AdestraINDUSTRY Trade Association COMPANY The Institution of Engineering and Technology London, England theiet.org The IET is one of the world’s largest engineering institutions with more than 168,000 engineering and technology professionals in 150 countries. 2 The Institution of Engineering and Technology ran a trial with Upland Adestra to re-engage their subscriber list in eight test networks. By applying good data management, the IET improved the performance of their email marketing within those networks, with 8,360 re- engaged contacts and a 40% increase in click-throughs.IET knew they had their work cut out for them IET manages over 100 local networks and 20 technical and professional networks around the world

Join for free to read