Who? Chemist and Druggist (C+D) is a multimedia publisher aimed at the pharmaceutical community in the UK. They are at the forefront of providing the latest news to people working in this sector, informing and supporting them since 1859 in both print and digital channels. The Challenge A disengaged database was of serious concern to C+D because: 1. Advertisers select C+D for their targeted audience of UK Pharmacists, as 78% of all active

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