Re-engagement program re-activates over 8,000 contacts and increases clicks by 40%
Re-engagement program re-activates over 8,000 contacts and increases clicks by 40%
2 PagesThe IET know that data management is important to improve the performance of their email marketing and to maintain good deliverability This is why they decided to create a re-engagement program and clean up their database. By implementing it, they have seen tremendous results with a real impact on their organization. The Challenge Putting in place a re-engagement plan was a complex task as the IET manage over 100 local networks and 20 technical and professional networks, all over the world. They decided to start with a few selected technical communities, and to test and expand the program from there. One of the challenges was establishing what period of inactivity was significant within each network, but also preventing new subscribers from being placed in the unengaged pool
