IBC is the world’s leading media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. The Challenge IBC had a large database built up over several annual shows, but a large proportion of the database had not engaged with their emails for a long time. This meant their campaign reporting was misleading and they were unclear on the real size of their active audience. Importantly, they did not want to continue emailing contacts who had ‘emotionally unsubscribed’ as this risked a negative perception of their brand and an impact on long term deliverability. IBC wanted a way to clean their list, and to re-engage contacts who still wanted to receive emails from them. The Solution The IBC team designed

Join for free to read