Pin It to Win It: How BHLDN’s Pinterest Strategy Bolsters Cross-Channel Marketing + + Case Study + 1/6 Brides-to-be are planners—and Pinterest is where they plan. For the price-conscious bride, Anthropologie’s BHLDN Weddings is the dream dress destination. With over 10 million monthly views on BHLDN’s Pinterest account, the platform is the brand’s number one traffic driver. The fact that 83% of weekly Pinners have made a purchase based on content they saw from brands on the platform is one of many reasons BHLDN tapped Pinterest to preview its 2020 Spring collection. The team knew that their target audience lived on Pinterest, but needed a stronger grasp on what types of visuals resonated with their community. This intel would drive the creative direction of the collection’s

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