Building a Social Foundation: House Beautiful’s AI-Backed Visual Marketing Strategy + Case Study1/3 Making a house a home is no easy feat. House Beautiful UK is on a mission to inspire its audience to create a home they love with decorating and design inspiration, trend insight, and easy-to-replicate ideas for every room. In today’s digital era, the publisher is focused on expanding its reach beyond the pages of its print magazine, which is why it has made a home on the most visual channel, Instagram. Decor for the Digital Age The social team at House Beautiful UK measures performance on Instagram based on the most vital metrics—like engagement, follower growth, and Instagram Stories exit rate. With these KPIs in mind, the team is committed to testing innovative tactics on the chan

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