To effectively engage customers, a cross-channel approach is essential, boosting user lifetimes by 76%. Determining the right channels for your business can be challenging, so Braze offers insights into channel combinations' impact on engagement, retention, and monetization. The report explores various messaging channels, including email, push notifications, and in-app messages, highlighting strategies to optimize each for key performance indicators. By leveraging a cross-channel strategy, brands can significantly enhance user engagement and drive better results across sessions, purchases, and customer lifetime value.

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