The Beauty and Power of a Balanced Organic and Paid TikTok Marketing Strategy Case Study1/3 MECCA Brands is Australasia’s leading beauty retailer and uses its digital and physical presence to curate the best in global beauty combined with a high-touch customer experience. The company takes a similarly curated approach to its TikTok strategy, sharing aesthetic and satisfying video content, in collaboration with creators, brand partners, and original in-house TikToks too. Finding this balance on such a new, ever-evolving channel is no easy feat. Discover how MECCA leverages Dash Hudson’s TikTok Insights to: • Identify and ideate videos that see better long-term performance on TikTok • Analyze and understand performance across key metrics, and understand trend traction • Build a ba

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