companies feel poor systems or lack of integrations hinder customer experience and prevent LTV growth. Boost Your Retail LTV With Cross-Channel Marketing Nurturing your customer’s relationship with your brand should be an ongoing process. To build the ideal relationship, retail brands should aim to increase existing customer LTV. The best way to do that is with cross-channel marketing. Cross-channel marketing gives your retail brand the ability to reach consumers when and where they want to be reached. It takes into consideration the different ways in which your customers are interacting with your brand to optimize engagement at the individual level. Giving your customers the option for multiple channels to interact with your brand has immense impact on their LTV (and your bottom

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