CO-CREATION ENABLES PERSONALIZED MARKETING PROMOTIONS USING ANALYTICS This is our story of co-creating a solution with a global retail chainIt was important to have a holistic understanding of the attributes that defined the different customer types within the consumer base. WNS focused on the key metric of ‘total value delivered per customer’ across the entire segmentation exercise. Instead of relying solely on statistical methodologies, a hierarchical approach to segmentation was deployed incorporating the client’s desired business objectives at every stage of the exercise. Here’s what we co-created as a solution... Companies looking to sustain customer loyalty should drive meaningful engagement through personalized and compelling messages. This requires granular and pe

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