The document "Pricing and Promotions: The Analytics Opportunity" highlights how uncoordinated pricing and promotional decisions can undermine profitability in retail. It emphasizes the use of advanced analytics to link pricing and promotions effectively, ensuring that decisions are data-driven and customer-centric. By understanding price sensitivity and promotion affinity, retailers can categorize products and optimize strategies, leading to increased revenue and profits. The approach has shown potential for 3-5% revenue growth and 2-4% profit improvement, with enhanced customer satisfaction and brand loyalty.

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