More Powerful Promotions for Casper’s Marketing Strategy CUSTOMER SUCCESS STORY OVERVIEW Casper shook up the sleep industry with a better way to pack and sell mattresses online and is now valued at over 1 Billion Euros. Now established worldwide, Casper have a direct-to-consumer approach in marketing strategies. www.talon.one INDUSTRY Retail BUSINESS TYPE eCommerce YEAR FOUNDED 2014 LOCATION 8 Countries Worldwide - Coupons PROMOTIONS USED INTEGRATED IN 2 Weeks - Discounts - Bundles - ReferralsChallenge Promotions are an essential piece of Casper’s successful marketing strategy. Their old system for coupon codes and promotions was fairly inflexible and time- consuming for developers. Their marketers’ creativity was being limited by this system and as they were growing rapidly, th

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