This is our story of co-creating a solution with a global hotel chain CO-CREATION HELPS GENERATE $450+ MN IN INCREMENTAL REVENUE THROUGH CUSTOMER ANALYTICSWNS deployed an elaborate, metrics-based, data-driven hyper-personalization framework to build and manage an end-to-end customer-centric campaign for the client. The WNS solution entailed: ¦ Devising a five-stage campaign deployment and management plan, which included: - Identifying datasets and variables to analyze customer behavior - Developing a complex analytical algorithm to tailor offers that suit individual preferences, and automating this process - Ensuring last-mile delivery of campaigns (publishing on client’s web and social channels) - Continuous monitoring and reporting of campaign performa

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