Leading Global Consumer Goods Manufacturer Expands Consumer Base by Leveraging Analytics to Activate Non-User Target Segments
Leading Global Consumer Goods Manufacturer Expands Consumer Base by Leveraging Analytics to Activate Non-User Target Segments
2 PagesLEADING GLOBAL CONSUMER GOODS MANUFACTURER EXPANDS CONSUMER BASE BY LEVERAGING ANALYTICS TO ACTIVATE NON-USER TARGET SEGMENTS 'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales. CASE STUDY ANALYTICS W N S Extending Your EnterpriseLEADING GLOBAL CONSUMER GOODS MANUFACTURER EXPANDS CONSUMER BASE BY LEVERAGING ANALYTICS TO ACTIVATE NON-USER TARGET SEGMENTS The Client's Challenge A leading global consumer goods manufacturer looked t
