A GLOBAL HOTEL WITH ACTIONABLE ANALYTICS IDENTIFIES DISTINCT GUEST SEGMENTS A leading global hotel chain wanted to identify specific guest segments to develop targeted marketing campaigns. WNS leveraged its analytics-oriented solution in three phases. The solution entailed identifying the variables across behavior, data segmentation and deploying clustering techniques. The insights from the solution enabled the client to identify distinct guest segments and create customized campaigns. CASE STUDY TRAVEL & LEISURE W N S Extending Your EnterpriseA GLOBAL HOTEL WITH ACTIONABLE ANALYTICS IDENTIFIES DISTINCT GUEST SEGMENTS The Client A leading global hotel chain which operates a broad portfolio of hotel brands through different business models. The Challenge The client wa

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