People.ai Powers PTC’s Digital Sales and Marketing Transformation Today, they continue to break new ground with their Revenue Orchestration and Intelligence (ROI) Engine. This model, powered by business activity data from People.ai, has transformed their digital experience so, that sales and marketing generates pipeline, closes deals, and delivers ongoing value to customers. Saima Rashid, Vice President of Field Analytics and Insights, collaborated with Marianna Cogan, Senior Vice President of Marketing, on the project. She highlights the contribution of People.ai, “People.ai brings a new level of insight into what’s happening in our business. We can now funnel data that was trapped in reps’ inboxes into the systems of record we use to run our business.” Key Results • People.ai tec

Join for free to read