This ebook discusses the differences between digital transformation and digital marketing, helping businesses decide which is better for enhancing their operations. Digital transformation involves redesigning business processes and culture using advanced technologies like AI, IoT, and blockchain to improve efficiency and customer engagement. On the other hand, digital marketing focuses on promoting a business online through techniques like SEO, content marketing, and social media marketing. The article also highlights techniques and examples of both strategies, illustrating their impact on modern business practices.

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