How ThoughtSpot Increased Campaign ROI for all ABM Activities Without a clear picture of who reps were meeting with and what activities were happening, ThoughtSpot faced a familiar marketing challenge: accurate attribution. As a fast-growing business, it wasn’t easy to know who was driving pipeline and accurately identify which campaigns helped drive it. Additionally, missing Opportunity Contact Roles (OCRs) made pinpointing the right influencers at the right time challenging. Key Results • Average # of Opportunity Contact Records Increased 4X • Average # of Contacts Created Per Month Grew 10-20X • Tripled Contact Database in 6 Months • Matched 40-80 Converted Leads to Opportunity Contact Roles per Week About ThoughtSpot • Industry: Tech, Analytics, AI • 550+ Employees • HQ:

Join for free to read