SUCCESS STORY KPMG powers up its marketing arm with Aprimo to more effectively support practice principles and teams KPMG LLP is an organization of independent professional services firms offering audit, tax, and advisory services to brands all over the world. Operating in 90 offices and territories with more than 34,000 employees and partners working across the United States, KPMG provides effective professional services to some of the biggest brands in the Americas.A Shift to Salesforce Means Big Changes. Deploying Salesforce— Marketing Cloud, Service Cloud, Sales Cloud—the shared services marketing group at KPMG needed to move many more pieces into position to start transitioning their sales team to get the most out of the platform. The group put out an RFP in searc

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