Imaginuity emphasizes the importance of digital transformation (DX) in improving marketing performance. The document highlights challenges such as unclear goals, misaligned priorities, and outdated systems that often hinder DX initiatives. It also provides strategies for leveraging DX, including customer segmentation, enhanced customer experience, and data-driven insights. Imaginuity recommends starting with manageable projects to achieve quick wins and build momentum, ultimately guiding organizations through a phased DX roadmap. Partnering with experts like Imaginuity can help businesses successfully navigate the complexities of digital transformation for better marketing outcomes.

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