Case Study

Penhaligon’s And RedEye Using Insight To Optimise The Customer Journey

Penhaligon’s And RedEye Using Insight To Optimise The Customer Journey

A Client Journey: Penhaligon’s and RedEye Using Insight to Optimise the Customer Journey Who are Penhaligon’s? Penhaligon’s are a luxury fragrance brand, with a long and rich history that began in the Victorian era. Through their stores and concessions nationwide and their online presence, they sell 38 unique fragrances, fragrances that have attained the biggest seal of approval – two Royal Warrants from HRH The Prince of Wales and HRH The Du

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