Case Study

Extensive Data Insight Project Identifies Key RFM Groups Allowing Specific Targeting Of Unique Email Discount Codes

Extensive Data Insight Project Identifies Key RFM Groups Allowing Specific Targeting Of Unique Email Discount Codes

www.redeye.com www.redeye.com START-RITE EXTENSIVE DATA INSIGHT PROJECT IDENTIFIES KEY RFM GROUPS ALLOWING SPECIFIC TARGETING OF UNIQUE EMAIL DISCOUNT CODES RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE SOLUTION To help Start-rite find a solution to their problem, RedEye carried out a data analysis project to identify RFM groups from Start-rite’s customer base, looking at their

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