England Lacrosse, the national governing body for lacrosse in England, sought to enhance member engagement and commercial value by leveraging marketing automation technology. Facing challenges such as fragmented membership data, communication gaps, and limited personalization, they partnered with RedEye to unify their data into a Single Customer View (SCV). This transformation enabled targeted, personalized campaigns, streamlined communication processes, and improved sponsorship opportunities. By embracing automation, England Lacrosse set a precedent for other sports governing bodies to modernize their digital strategies and maximize their commercial potential.

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