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Gains for MaxiNutrition with 37.8% growth in customers thanks to a personalised RedEye supplement

Gains for MaxiNutrition with 37.8% growth in customers thanks to a personalised RedEye supplement

RedEye
Pages 4 Pages

MaxiNutrition, UK's original sports nutrition brand, partnered with RedEye to enhance campaign output and marketing automation, achieving a 37.8% increase in customers and a 95.6% ROI. Through targeted automations across the customer lifecycle, including welcome, abandonment, post-purchase, and lapsing customer series, they significantly grew their customer database and improved engagement, all while navigating a smooth rebranding from Maxi-Muscle to MaxiNutrition.

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