Case Study

46% Increase In Revenue Using Website Personalisation To Target New Segment

46% Increase In Revenue Using Website Personalisation To Target New Segment

www.redeye.com www.redeye.com PENHALIGON’S 46% INCREASE IN REVEN U E USIN G WEBSITE PERSONALISA TION T O T ARGET N EW SEGM ENT RedEye International Ltd 35 - 38 New Bridge Street, London EC4V 6BW Registered in England No. 4035064 THE CH ALLEN GE RedEye carried out an in-depth data insight project for Penhaligon’s, which helped them to really get under the skin of their customers. The insight project focused on identifying key behaviours that c

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