Case Study

Redeye Researches Multi-Channel Customer Experience For Tesco Clubcard

Redeye Researches Multi-Channel Customer Experience For Tesco Clubcard

www.redeye.com www.redeye.com TESCO CLUBCARD REDEYE RESEARCHES MULTI-CHANNEL CUSTOMER EXPERIENCE FOR TESCO CLUBCARD RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE To inform a UX strategy for Clubcard’s digital presence, Tesco wanted to understand how customers interact with Clubcard and other loyalty cards across all touchpoints and channels in 4 key markets – the UK,

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