East Midlands Railway (EMR) partnered with RedEye to manage urgent customer communications during travel disruptions, including industrial action. Using RedEye’s single customer view, EMR quickly identified affected passengers and delivered timely service updates. RedEye’s team created, approved, and deployed service message emails at short notice, ensuring customers received the latest travel information. This collaboration, built over six years, allowed EMR to maintain high customer service standards during uncertain times, reinforcing RedEye’s role as a trusted partner in delivering responsive and effective marketing automation solutions.

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