#FlipMyFunnel used the Tactile Marketing Automation® (TMA®) solution from PFL to boost response rates for their event marketing campaign.
#FlipMyFunnel used the Tactile Marketing Automation® (TMA®) solution from PFL to boost response rates for their event marketing campaign.
2 Pages#FlipMyFunnel used the Tactile Marketing Automation® (TMA®) solution from PFL to boost response rates for their event marketing campaign. Using direct mail, digital retargeting ads, and social media, they executed a multi-channel campaign that resulted in a 50% RESPONSE RATE. THE CHALLENGE #FlipMyFunnel is a community for B2B marketing, sales and customer success professionals. They hold several roadshows a year to bring the community together, and Nikki Nixon, Director of #FlipMyFunnel, was looking for ways to drive attendance at their event in Austin, Texas. Branding for a new community is critical, and Nikki knew their marketing had to leave an impression, even on people that wouldn’t be able to attend the event. So, she set out to create a multi-channel outreach program tha
