Paycor leveraged LinkedIn Sales Navigator to enhance sales efficiency, enabling precise targeting, automation, and strategic engagement with high-intent buyers. By integrating Sales Navigator with Salesforce, Paycor streamlined its sales ecosystem, reduced manual lead research, and improved personalization. As a result, 59% of net new business and 88% of open pipeline opportunities were influenced by Sales Navigator, leading to larger, faster deals. The platform’s insights into job movements and buyer behaviors allowed Paycor to proactively approach prospects with tailored messaging, ultimately shortening sales cycles and increasing ROI in a competitive software market.

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