trinityinsight.com Case Study Mobile Add to Cart Interaction Test trinityinsight.com32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 CASE STUDY | Leonisa Mobile Add to Cart Interaction Test STATISTICAL SIGNIFICANCE 14.11% CONVERSION RATE INCREASE SUPPORTING DATA HYPOTHESIS In an effort to eliminate distractions and improve usability, we hypothesized that bypassing the add to cart modal and directing the user straight to the cart page would lead to an increase in conversion rate. HOW WE ACCOMPLISHED THIS Trinity Insight implemented an A/B test with the VWO (Visual Website Optimizer) testing platform to determine which add to cart interaction would produce a higher conversion rate with a 95% or higher statistical significance. ANALYSIS & S

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