trinityinsight.com Case Study Mobile Category/ Search Test trinityinsight.com32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 CASE STUDY | SureFit - Mobile Category/Search Page Test STATISTICAL SIGNIFICANCE 100% PROGRESSION RATE INCREASE SUPPORTING DATA HYPOTHESIS In an effort to improve clarity on the category and search pages, we hypothesized that by modifying the filtering presentation and functionality within the mobile experience we could help customers find the products they were looking for more effectively. HOW WE ACCOMPLISHED THIS Our UX team implemented an A/B test with the testing platform VWO (Visual Website Optimizer) to determine which presentation of the category/search pages would perform with a 95% or higher statistical

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