trinityinsight.com Case Study Inventory Urgency Experiment trinityinsight.com32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 CASE STUDY | Paul Evans NY Inventory Urgency Test STATISTICAL SIGNIFICANCE 14.11% ADD TO CART RATE INCREASE SUPPORTING DATA HYPOTHESIS In an effort to increase urgency, we hypothesized that by adding a message displaying how many shoes (size and style) were currently in stock would lead to an increase in add to cart rate. HOW WE ACCOMPLISHED THIS Trinity Insight implemented an A/B test with the VWO (Visual Website Optimizer) testing platform to determine if presenting a product inventory callout would produce a higher add to cart rate with a 95% or higher statistical significance. ANALYSIS & SUMMARY This test conc

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