Case Study
Insider’s social proof gives Beacon Lighting a boost in add-to-cart rates
Insider ’ s social proo f? gives Beacon Lighting? a boost ? in add- t o-c ar t rates 22 % Personalized messaging par e x c ellenc e & a gr e at t e am “Ins ider ’ s c apabilit ie s in e x ecut ing per s onaliz ed me s s aging ar e amazing. It ha s allo w ed us t o go t o mark e t a lo t quic k er t han e xpec t ed. The Ins ider t eam i s v er y kno wledgeable and f ant a s t ic at pr o viding s ugge s t ions t o impr o v e R OI and incr ea s e c on v er s ions . The t eam i s plea s ant t o w ork wit h, and t heir people ar e s o appr oac hable t hat it o f t en f eel s lik e t he y’r e an e xt ens ion o f our t eam.” J ane Hought on E-C ommer c e Mark e t ing ManagerAbout B eac on Light ing B eac on Light ing’ s s t or y began in Melbourne in 19 6 7 wit h a s ing