trinityinsight.com Case Study Product Detail Page Buy Box trinityinsight.com32 North Front Street, Philadelphia, PA, 19106 trinityinsight.com | ph: 866-535-8807 CASE STUDY | Footwear etc. Product Detail Page Buy Box STATISTICAL SIGNIFICANCE 98.69% 14.11% CONVERSION RATE INCREASE SUPPORTING DATA HYPOTHESIS By redesigning the presentation of options within the product buy box, making all options visible and easier to select, we anticipate seeing and increase to the conversion rate of users on the product pages. HOW WE ACCOMPLISHED THIS Trinity Insight implemented an A/B test with the testing platform VWO (Visual Website Optimizer) to determine which presentation of the product page buy box would produce a higher conversion rate with a 95% or higher statistical significance.

Join for free to read