From information to interaction
From information to interaction
12 Pages& From information to interaction Toulouse Football Club’s digital strategy2 www.qualifio.com One year ago, T oulouse Football Club’s (TFC) digital strategy was only made up of social media and engaging with their audience of one million. A year later and the French club has great ambitions, both on a sporting and business level, with a new strategy built around 3 major goals: We wanted to find out more about the club’s digital strategy and their marketing goals, so we chatted to Sébastien Duhamel, Head of Marketing, Digital and Communication at TFC. Let’s go! by reconnecting with their community, both physically and digitally. Reaffirming their local roots by accelerating their digital transformation to meet their fans’ expectations. Innovating, which is a key commitment for TFC, who h
