IG used the LinkedIn Audience Network to expand its reach while maintaining high-quality targeting, cutting CPM by 50% and CPC by 87%. This approach significantly increased views on IG’s sign-up page, leading to the highest conversion rate among all channels. By targeting investors based on seniority and experience rather than demographics, IG ensured better-quality leads, many of whom became active traders. Compliance concerns were mitigated with LinkedIn’s ad preview feature, enabling IG to confidently scale campaigns. Encouraged by success, IG extended this strategy to employer branding, leveraging LinkedIn as its exclusive channel.

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