Investing in ad content personalization maximizes engagement and lead generation Dassault Systèmes explains how disruptive simulation software solves global sustainability challenges in pharmaceutical manufacturing, generating qualified leads amongst pharma and biotech decision-makers in NAM, EUR, and APS regions. Using a powerful combination of content personalization and audience targeting on our LinkedIn ads, we surpassed industry benchmarks across numerous key metrics. Thanks to this collaboration, we drove high engagement among relevant decision makers in our industry, surpassing our lead goals” “ Brett Moorman Program Manager Digital Marketing Dassault Systèmes A/B testing of personalized content and multiformat sponsored content ads drove: 13.8% increase in CTR 27% hig

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