Solution • Video Ads establishing Neuberger Berman’s thought leadership on 5G and raising interest in its specialist 5G investment fund • Campaign targeting financial advisors working with banks that distribute Neuberger Berman’s funds • Retargeting those who watch more than 30% of the videos with white papers on 5G investment opportunities • Integrated LinkedIn Lead Gen Forms Why LinkedIn? • Powerful reach among the financial advisor community • Ability to target those most likely to respond – and retarget those engaging • Proven video content platform Neuberger Berman generates super-fast returns on LinkedIn Page 1 of 2 Challenge • Increase Share of Voice among Italy’s more than 30,000 financial advisors • Grow Neuberger Berman’s distribution list of financial advisor con

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