Scaling reach in emerging markets Publicis Media combined LinkedIn feed activity with LinkedIn Audience Network to perform 2x above benchmarks for a digital payments client A key business solution of Publicis Groupe, Publicis Media harnesses the power of modern media and its digital-first, data-driven global practices to deliver client value and drive growth in a platform-powered world. It was appointed by a client in digital payments to scale its brand message across key Asia Pacific markets, including emerging ones like the Philippines. With the client’s LinkedIn campaigns already producing strong results, Publicis Media added LinkedIn Audience Network to the mix, testing to see if it would safely and efficiently scale their reach while driving better video views (their key perf

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