Reach and resonance: Video storytelling done well UOB is a leading bank in Asia with a global network of around 500 offices in 19 countries and territories in Asia Pacific, Europe and North America. In 2021, the bank reinforced its commitment to cultivating a caring workplace and workforce to help its people stay mentally resilient through the transition into the future of work. Headquarters: Singapore | No. of Employees: 20,000+ | Industry: Banking The Results By boosting the #CareAtUOB video, UOB achieved: 0.11% 0.15% Organic Organic & Paid increase in engagement rate 2 38% The initiative Recognising that COVID-19 presented different personal and work-related challenges to its employees, UOB surprised three colleagues with festive treats and turned this into a three-mi

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