Copyright © 2020 The Nielsen Company (US), LLC. All Rights Reserved. CASE STUDY TAKING CONTROL OF DIGITAL CAMPAIGN ON-TARGET REACH NIELSEN DIGITAL AD RATINGS CLIENT: T-Mobile Netherlands with Searchresult media agency OBJECTIVE: Improve digital on-target reach among adults 18-44 CAMPAIGNS: Two digital campaigns in H2 2019. Total volume of 30 million impressions, across social, video and a specific programmatic platform MEASUREMENT SOLUTION: Nielsen Digital Ad Ratings BACKGROUND One of T-Mobile’s major goals is to deliver a consistent brand message across all target demographics to ensure that their brand is front mind when consumers are planning a purchase. Like many brands, T-Mobile’s main vehicle for awareness and consideration campaigns is traditional media, such as television

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