Case study: Lulu Guinness see 63% increase in list growth Lulu Guinness use PurePromotions to gain a 63% organic increase in list growth Iconic handbag and accessories retailer Lulu Guinness was founded in 1989 with the concept of a briefcase for women which morphed into an idea for vintage-style rose basket bags; Lulu’s intention was always to be slightly outré and push boundaries. The Challenge This year Lulu Guinness celebrated 25 years of business and wanted to run a competition which would engage and excite their customer base to increase brand awareness and grow their subscriber list. The Solution Using Pure360’s PurePromotions functionality the clever marketers at Lulu Guinness created a competition to win an exclusive silver clutch bag, a year’s supply of LG Polaroid film and an in

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