Brighton Festival achieve record online sales using PureCampaign The Challenge An initial email was sent to over 65,000 subscribers using PureCampaign, Pure360’s email marketing software, introducing this year’s festival, followed by ve specic bulletins focused on music, theatre, dance, books and outdoor events. Promotional codes were trialled within the email bulletins; oering consumers discounted tickets online for the rst time. Online bookings subsequently increased to 34% and accounted for over a third of all festival bookings. The Solution The use of PureCampaign enables Brighton Festival to monitor the results of their campaigns. A targeted email campaign sent to recipients interested in classical music, informing them of exclusive festival dates and oering discounted tickets, r

Join for free to read