Lulu Guinness Mastering integration to get an accurate real time view With an eye firmly focussed on growing international markets, especially the Middle East and Asia, the iconic British designer label Lulu Guinness continues to grow, all but ignoring the recent economic downturn in the UK. A highly aspirational product collection with a price point that is very accessible, compared to many other luxury names, is part of its success. Recently, it is the combination of a robust retail management system and the resulting strong integration across the business that has added further confidence, freeing up management teams to focus more time and energy on where the real opportunities lie and helping to drive international growth. In May 2013 the company went ‘live’ with the Futura retail solu

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